Early on we learned how to "write" our letters, although it was really more like drawing, wasn't it? Then we learned our name, and soon we moved on to sentences. Later we learned about syntax and flow. We were given the basic formula for a five paragraph theme. Some of us took to it right away, and others would have preferred to skip it. But whether you consider yourself a good writer or not, we all know what we like when we read it.
So what makes good writing... good? Here are a few tips.
Decide what details are important, and what can be left out.
I used to prefer :50 second scripts, but have since found that condensing the script to :30 seconds produces something better. When you are limited on the amount of words you can use, you are forced to find the best and most powerful words to get your message across. Brevity is the key. (This is a great exercise for becoming a better verbal communicator as well!)
Get their attention.
Start with something either completely outrageous, funny or meaningful to the audience. Yo have to break through whatever other distractions are taking place in their minds.
Pay attention to flow.
Read what you have written aloud. Is it clunky? Do you sentences seem to go on and on, forcing you to take a breath in the middle? Do they seem short and abrupt? Good writing will flow like a beautiful [piece of music. Be aware of the rhythm.
A few simple improvements will make a huge difference. Now go write something brilliant!