Word Marketing Blog

KOMU Mid-Missouri Advertising Forum #1

I'm on the agenda for the KOMU Mid-Missouri Advertising Forum on Tuesday, March 16th at the Stoney Creek Inn in Columbia, MO.

Word Marketing Radio Episode 14

In this edition of Word Marketing Radio, Tony Richards discusses how you can use market research to map the market.  The second in our two-part series.

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Word Marketing Radio Episode 13

Tony Richards joins us for the first in a two-part series on market research.  In this episode, Tony discusses the importance of research in one's marketing process.

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Word Marketing Radio Episode 11

Don Hicks from the Missouri Broadcasters Association joins us for our latest edition of Word Marketing Radio to discuss how traditional broadcasters are surviving in a digital world.  The first in a two-part series.

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Word Marketing Radio Episode 10

In the fourth and final installment of our branding series, Tony Richards discusses two very important aspects of your branding efforts: great writing and solid strategy.

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Word Marketing Radio Episode 9

In our latest edition of Word Marketing Radio, Tony Richards discusses how branding works.  The third in a four-part series.

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Word Marketing Radio Episode 8

In Word Marketing Radio Episode 8, Tony Richards continues his discussion on the concept of branding and its implementation as part of your marketing process.  The second in a four-part series.

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Word Marketing Radio Episode 7

In our latest edition of Word Marketing Radio, Tony Richards gives us an in-depth look at branding, and incorporating it as a strategy in your marketing process.  The first in a four-part series.

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Word Marketing Radio Episode 6

In Word Marketing Radio Episode 6, we continue with the second part of our two-part series on the transition from analog to digital television.  In this episode, Randy Wright, General Manager for Columbia's JW Broadcasting, discusses what the transition means for advertisers.

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Word Marketing Radio Episode 5

In Word Marketing Radio Episode 5, we interview Randy Wright, General Manager for Columbia's JW Broadcasting, about the upcoming transition from analog to digital television.  The first in a two-part series.

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