First off, marketing isn’t all about thinking up commercials and new advertising campaigns. There is so much more to it than that. It’s also about keeping the consumer engaged with your company or brand in a way that inspires trust and commitment. Everyday I was put in charge of updating a client’s social media pages with related bits of news and advice. At first glance it would seem like this is no big deal. I mean, most people probably don’t even bother to read any of the articles that I would link to the messages. That’s not the point. The point is that everyday or whenever they log on, they see the brand. They see that it is legitimate. They see that it is knowledgeable. Consumers can relate to that because everyone likes to see themselves as legitimate and knowledgeable. And when those consumers decide they are in need of that type of product or service, their first choice will be the brand that they perceive to know and trust, even if they’ve never even tried it before.
Secondly, I learned that writing is really only a small part of what advertising agencies do. There are so many other services offered and things to participate in such as brainstorm meetings, commercial shoots, and plenty of research. Anything that a client wants to do to promote their business, we would help with. From looking up phone numbers to finding toys to put into gift bags, we had it covered. It’s definitely a fast paced environment.
I would say I am certainly pleased with the experience I’ve gained from working here (especially when it comes to press releases) and I without question I will be able to use it in the future with whatever it is I end up doing.