Brand Credibility

One of the things I talk to my clients and prospects about when building a brand is "who are you"?

Just as in a human's DNA structure, inside a brand's double helix lies complicated strands of pieces and parts, and one of those is credibility.

Credibility is made up of two parts.

Part 1-Trustworthiness

• When I do business with your brand, will I get what you promised?
• When I do business with your brand, will I get what I expected?
• Will your brand deliver it within the price quoted or budget discussed?

Part 2-Expertise

• When I do business with your brand, do it possess the skill required to deliver the results?
• When I do business with your brand, will you deliver the value I expect?
• When I do business with your brand, will the results you deliver be the best possible?

These are just a very few of the questions to pose when analyzing the credibility portion of brand building potential.