One of my favorite Christmas memories revolves around Christmas cards.
Both of my Grandmothers had houses which contained large ornate wood door facings when entering what we called the "living room". Each year, all of the door facings were decorated from top to bottom all around the large opening scotch-taped with Christmas cards they had received from friends and family.
It was a definite tradition each year.
The first Christmas card was made by Sir Henry Cole in 1843 in London and President Dwight Eisenhower issued the first official White House Christmas card in in 1953.
During the Great Depression, many families sent homemade cards and I can remember family members doing this in my lifetime as well.
Some people forgo the Christmas card and instead send a Christmas letter, which details all the happenings in their family over the previous year and to relay messages of thanks and blessing.
Either way, Christmas cards and letters not only convey a message of appreciation, but also reflect your brand, whether business or personal. Besides being an intimate and effective branding tool, I, for one would like to see this tradition continued and if possible, increased this year. Convey a message of positivity and hope. Sometimes, just the encouragement of such a note could make a huge difference in someone's holiday and could launch them into en entirely different and more productive mindset for 2010.
Make your Christmas card/letter list, check it twice, maybe send to more that have been naughty than nice? Naughty people need love too. Love conquers all.
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